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How SEO, AEO & GEO Generated SGD 7.72M in 17 Months

A real case study from an education site in Singapore

Joemar Villalobos

SEO Specialist | AI Search Consultant

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How SEO, AEO and GEO generated SGD 7.72M in 17 months for an education company in Singapore — case study by Joemar Villalobos, SEO Specialist and AI Search Consultant

What if you could turn

less than SGD 10K per month

into

SGD 7.72 million in revenue?

No paid ads. No massive media budget. Just SEO, AEO, and GEO working together.

You have heard the noise.

"SEO is dead."

0%
of Google searches end with zero clicks
(SparkToro, 2026)
0%
CTR drop when AI Overviews appear
(SparkToro, 2026)
0%+
of all searches now show AI Overviews
(BrightEdge, 2026)

So is it even worth optimising your site anymore?

These are real numbers. Clicks are dropping. But this does not mean the opportunity is gone. It means the strategy needs to evolve.

Here is what the data actually says.

SEO is not dead. It evolved.

+0%
organic CTR for brands cited in AI Overviews
(Seer Interactive, 2025)
+0%
better conversion rate on surviving clicks
(DigitalApplied, 2026)
0x
more clicks for Position 1 vs Position 2
(FirstPageSage, 2025)

The clicks are fewer, but they are worth more. The brands showing up inside AI answers are winning a new kind of visibility.

This is exactly why SEO alone is not enough. You need SEO + AEO + GEO working together.

The Story

An education company in Singapore wanted to grow organic sales across 16 course programmes (SGD 600 to SGD 2,000 each).

SEO

Dominate Google and Bing for high-intent keywords

AEO

Get recommended by ChatGPT, Perplexity, and other AI tools

GEO

Build lead gen domains to capture niche traffic at low cost

The SEO team managed all three pillars. Total monthly investment under SGD 10,000 (team, tools, domains, hosting).

17 Months Later

The Results

0
Total Sales
(organic channels only)
SGD 0M
Gross Revenue
(before GST)
0
Courses Sold
(SGD 600 to SGD 2,000 each)
<SGD 10K
Monthly Cost
(team, tools, domains)

That is a ~45x return on organic investment

SGD 170K estimated total spend. SGD 7.72M gross revenue generated.

SEO

Search Engines Drive 89.4% of All Sales

Total: 4,110 sales. SGD 6,912,400

Despite zero-click trends, this site converted 4,110 searches into purchases. High-intent keywords still drive real revenue.
AEO

AI Tools Are Sending Real Buyers

Total: 130 sales. SGD 214,500

ChatGPT sends 91.5% of all AI referrals
Perplexity growing as a search alternative
This channel did not exist 2 years ago
The SEO team manages all AI search optimisation. These are net-new sales from a channel that keeps growing.
AEO

AI Referrals Growing Month Over Month

Nov and Dec are always peak months, mirroring Q4 course demand. AI referrals follow the same seasonal pattern as search.
GEO

Lead Gen Domains That Print Revenue

aitraining.sg
Sales29
Cost/yr~SGD 1,500
RevenueSGD 47,800
32x ROI
aicourses.sg
Sales17
Cost/yr~SGD 1,500
RevenueSGD 28,050
19x ROI
careersurvey.sg
Sales14
Cost/yr~SGD 1,500
RevenueSGD 23,100
15x ROI
3 domains at ~SGD 4,500/yr total cost generated SGD 98,950. Each costs ~SGD 1,500/yr for domains, hours of work, and tools.

Growth Over 17 Months

Q3 and Q4 are always the peak quarters. Aug to Dec 2025 averaged 427 sales per month. Plan content and spend around this cycle.

The Numbers That Matter

Total Investment
~SGD 170K

over 17 months

  • Team salary
  • SEO and analytics software
  • Domain registrations and hosting
  • Content production
Gross Revenue
SGD 7.72M

over 17 months

  • 4,590 organic sales
  • 16 course programmes
  • SGD 600 to SGD 2,000 per sale
  • Zero paid ad spend

~45x return on organic investment

Where Every Sale Came From

Organic Social, GMB, Forums, and MySkillsFuture sit in Others. These are not managed by the SEO team but still contribute value.

Important Note

Not all sales results are the same.

The results in this deck come from a real engagement with real data. However, outcomes will differ based on your industry, competition, product pricing, website foundation, and how long you have been building organic authority.

SEO, AEO, and GEO are long-term strategies. They compound over time but require consistency, technical discipline, and the right content approach. What works for an education site in Singapore may look different for a SaaS product, an e-commerce store, or a local service business.

The goal of this deck is to show what is possible, not to promise identical numbers.

Want to explore opportunities with us?

Whether you want to grow organic traffic, get recommended by AI tools, or build high-ROI lead generation assets, let us talk.

Joemar Villalobos

SEO Specialist | AI Search Consultant | AI Website Automation Expert

Real Rankings. Real Revenue.

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