Generative AI Course
Vertical Institute, Singapore — covering prompt engineering, retrieval-augmented generation, and AI workflow design.
About
Hi, I'm Joemar — I help brands get found.
SEO specialist, AI SEO consultant, and web developer based in Ortigas Center, Pasig City, Philippines — serving founders and marketing leads in the PH, Australia, Singapore, and the United States.
Why I do this work.
I've been doing SEO professionally since the mid-2010s, in a career that started in the Philippines and grew across Asia Pacific and beyond. What pulled me in wasn't the chase for rankings — it was watching how a single well-optimised page could change the trajectory of a small business. A clinic that was barely staying open suddenly had a waiting list. A founder-led ecommerce store that was burning through ads found its first profitable channel. A school in Singapore reached students it couldn't have afforded to reach any other way. SEO done well doesn't just move numbers — it changes lives.
Today I work with brands that have hit a ceiling. Usually they've tried a generic agency, a freelancer who disappeared, or a marketing hire who didn't have the depth to fix what was actually broken. They come to me wanting one thing: someone senior who actually does the work, communicates clearly, and tells the truth — even when the truth is "this won't work, here's what will instead."
The other thing I care about: search is not just Google anymore. Your customers are talking to ChatGPT, Perplexity, Gemini, Microsoft Copilot, and Bing. They're asking AI assistants what to buy, who to hire, and which brand to trust. If your website doesn't show up in those answers — through structured content, schema, citations, and authoritative depth — you're invisible in half the conversations that matter. So I built my practice around covering both: classic SEO and the newer disciplines (GEO, AEO, LLM SEO) that decide whether AI recommends you.
A consultant, not an agency.
I'm a one-person practice by design. When you hire me, you get me — not an account manager, a junior, or a ticketing queue. That decision is intentional: agencies grow by scaling juniors, which is great for revenue and bad for quality. By staying small, I can take on a limited number of serious clients and deliver senior-level work on every single deliverable: the audit, the strategy, the content, the schema markup, the dev hand-off, the dashboards. Nothing gets template-ified or outsourced.
My background spans technical SEO at scale, content strategy for B2B and consumer brands, ecommerce growth across multiple platforms, and full-stack web development. In the last two years I've focused heavily on AI SEO, GEO, AEO, and LLM SEO — the new layer that decides whether ChatGPT, Perplexity, or Gemini will recommend your brand when your prospect asks them a buying question. I keep a regular client load across the Philippines, Australia, Singapore, and the United States, with occasional one-off engagements elsewhere when the work is interesting.
What I use day-to-day.
- SEO research: Semrush, Ahrefs, SimilarWeb, SE Ranking, Google Search Console
- AI / LLM visibility: Profound, Otterly, Peec AI, Writesonic GEO, custom ChatGPT & Claude prompts for citation tracking
- Technical SEO: Screaming Frog, Sitebulb, Lighthouse, PageSpeed Insights, Schema markup validators
- Content workflow: Surfer, Frase, Clearscope, Notion, Google Docs
- CMS platforms: WordPress, Shopify, BigCommerce, Magento, Squarespace, Wix, Umbraco, Duda — plus hand-coded HTML/CSS/JS sites
- Local SEO: Google Business Profile, BrightLocal, Whitespark, PH-specific citation directories
- Reporting: Looker Studio, Google Analytics 4, Search Console, custom dashboards tied to revenue
- Project management: Linear, Slack, Loom, Calendly
Credentials I've earned.
Certifications don't make a consultant — but they do show I take continuing education seriously and stay current as the field evolves.
Advanced Prompt Engineering
Vanderbilt University — advanced prompt design patterns and structured reasoning techniques.
Generative AI: Introduction & Applications
IBM — foundations of generative AI architectures and real-world applications.
Foundations of Digital Marketing & E-commerce
Google — fundamentals of paid and organic digital marketing across the funnel.
Attract and Engage Customers with Digital Marketing
Google — audience targeting, content strategy, and engagement frameworks.
Search Engine Optimization Course
DICT Philippines — local Philippine government certification program for digital marketers and SEO practitioners.
Fundamentals of Digital Marketing
DICT Philippines — foundational digital marketing curriculum recognised in the Philippine government training system.
Principles that guide my work.
Outcomes over outputs
Reports are easy. Real growth is harder. I optimise for the metric you actually care about — leads, revenue, citations — not vanity rankings.
Clear, honest communication
No jargon, no fluff, no vague timelines. Weekly written updates so you always know what's happening, why, and what's next.
Long-term thinking
No black-hat shortcuts. Every win is meant to compound — not get clawed back at the next algorithm update.
A practice with a mission attached.
More than 70% of my income from this practice goes back into three causes I founded or support full-time: Urban Goes Green, an environmental sustainability initiative I started in 2021 that turns vacant spaces in Sampaloc, Manila into community green areas; Digitribe Innovations PH, where I serve as marketing coach and personally train senior-high graduates from underprivileged communities in SEO, social media marketing, Google Business Profile optimisation, video editing, and graphic design — in 2025 alone, I've worked one-on-one with 14 individuals in Manila; and direct support for indigenous communities in Mindoro, where my team and I provide gifts and food to IP groups during the holidays. I also helped run the Pure Love Campaign, an education program for young Filipinos focused on family health and pregnancy prevention.
I mention this because it's the answer to "why should I pay a senior consultant when there are cheaper options?" When you hire me, you're paying for senior-level work — and you're quietly funding a Filipino who's training the next generation of digital marketers from communities that wouldn't otherwise have access to the field. That's not a marketing story; it's how the practice has been structured since day one.
Based in Ortigas Center.
I work from Ortigas Center in Pasig City — close to BGC, Makati, Quezon City, Mandaluyong, and the rest of Metro Manila. Filipino founders and marketing leads can meet me in person at a coffee shop in Ortigas or BGC; international clients work with me over Loom, Slack, and scheduled calls (timezone aligned to whatever works for you — I commonly run mornings for AU/SG clients and afternoons for US clients).
For local Philippine businesses — restaurants, clinics, law firms, real estate agencies, schools, ecommerce — I run a Local SEO and Google Business Profile package designed specifically for the Philippine market: PH-relevant keyword research, citation building across local directories, review strategy, and content optimised for the way Filipinos actually search. See Local SEO and Google Business Profile for details.
Common questions about working with me.
Are you a freelancer, agency, or solo consultant?
Solo consultant by design. I deliberately stay small to keep work senior. When you hire me, the person on the discovery call is the same person doing the audit, writing the content, debugging schema markup, talking to your dev team, and presenting the strategy. There's no account manager layer between you and the work. The trade-off is that I cap engagements — I'd rather take on six brands and do extraordinary work than take on sixty and do average work.
How many years of SEO experience do you have?
Around a decade of professional digital marketing experience, with focused SEO work spanning multiple years across the Philippines, Australia, Singapore, and the United States. Rather than counting years, look at the case studies — Natures Colours (823% organic traffic growth), Vertical Institute (1.5M SGD revenue contribution in 7 months), Docs Medical (8,839 → 30,576 monthly sessions), and Ohmyhome (465 new keyword rankings, +237% conversions) are all real, recent engagements you can verify.
Do you work in-person with clients in Manila or only remotely?
Both. I'm based in Ortigas Center, Pasig, so for clients in Metro Manila I'm happy to meet in person — typically at a coffee shop in Ortigas, BGC, or Makati for kickoff and quarterly review meetings. Day-to-day work is remote-first because that's how senior consulting actually scales. International clients are 100% remote with scheduled calls in their timezone.
What industries have you worked in?
E-commerce (multiple Australian brands), education (Vertical Institute in Singapore), healthcare (Docs Medical in the US), real estate (Ohmyhome in Singapore), local services in the Philippines, and B2B SaaS. Industry-specific experience matters less than understanding search intent, but I'll always tell you upfront if your industry is one where I'd want to do extra ramp-up before quoting.
What is your "Exact Match Domain" strategy?
It's a backlink approach I've refined over the years: rather than spending months on traditional outreach, I acquire and develop a small portfolio of relevant exact-match domains that legitimately link back to client sites. It's white-hat (the domains are real businesses with real content, not PBNs), more cost-effective than outreach, and gives me direct control over link velocity. I only deploy it when it's actually appropriate for the client's risk profile and goals.
What languages do you work in?
English is my primary working language — reports, content, and client communication are all in English. For Filipino local SEO clients, I can also work in Tagalog and handle code-switched (Taglish) keyword research, since that reflects how Filipinos actually search.
Why does your About page mention volunteer work — is that just marketing?
No, and I'd rather not mention it than have it come across as marketing. It's there because it's relevant context: I structured my practice from day one so that more than 70% of my income would fund Urban Goes Green (Sampaloc), Digitribe Innovations PH (training underprivileged senior-high graduates in digital marketing), and ongoing support for indigenous communities in Mindoro. If you want to verify, both organisations have public footprints and people you can talk to.
What's your availability — can you start this month?
Depends on the month. I cap concurrent engagements to protect quality, so sometimes there's a 2–4 week wait. Audits and one-off projects are usually faster to slot in than long-term retainers. The fastest way to find out is to book a discovery call — I'll tell you honestly when I can start, and if I can't I'll point you at someone who can.