Testing your industry
Ideal for new clients exploring what SEO can do for their sector. Lower commitment, faster decision.
SEO Services
Search Engine Optimization that compounds.
Senior, hands-on SEO from Pasig, Philippines. We earn rankings, qualified traffic, and revenue for brands in the Philippines, Australia, Singapore, and the United States.
Organic search remains the highest-ROI marketing channel for serious businesses, when the work is done right.
Every time someone declares SEO dead, organic search delivers another year of compound returns for businesses willing to invest the patience. Paid ads stop the day your budget runs out; social campaigns evaporate when you stop posting. SEO, done with discipline, builds a content and authority asset that produces qualified traffic and measurable revenue every month long after the initial work is finished. Real businesses do not measure their SEO programs in weeks; they measure them in years, in compounded organic sessions, and in cost-per-lead trajectories that flatten and then improve over time.
This page explains exactly what SEO covers, why it still matters in 2026, what we deliver in every engagement, the three-step process we follow, and the kind of business this work is designed for. By the end you should have enough information to decide whether to start with an audit, jump into a retainer, or rule out SEO as the wrong fit for your stage. We respect your time enough to let you choose without a sales pitch.
SEO, in plain language.
SEO stands for search engine optimization. It is the discipline of making a website earn organic visibility on Google, Bing, and increasingly on AI search surfaces such as ChatGPT, Perplexity, and Gemini. Done correctly, it covers four overlapping layers of work. The first is technical SEO: making sure search engines can crawl, render, and index every page that should be indexed, and excluding pages that should not. The second is on-page SEO: optimizing each page for clear search intent through title tags, headings, internal linking, schema markup, and content depth.
The third layer is off-page SEO: building real authority signals through earned mentions, original research, citations, and link equity from sites Google already trusts. The fourth is local SEO: turning a Google Business Profile and a network of citations into a steady stream of nearby buyers for businesses with a physical presence or a service area. Most clients need a balanced mix of all four. A few need a focused push on one or two. Discovery decides which mix fits.
Outside the technical definitions, SEO is also a business decision. It is the choice to compound an asset rather than rent attention. It is the choice to publish honest, useful content rather than chase tactical wins. It is the choice to play a long game where the brands that get the fundamentals right keep winning year after year, while the ones who chase shortcuts spend every algorithm update fixing the damage.
SEO in 2026 is broader and more important than it was in 2020.
Search behavior has shifted significantly. Google’s AI Overviews now appear on roughly a third of queries, pushing organic blue links further down the page. ChatGPT search and Perplexity collectively handle hundreds of millions of queries per week. Microsoft Copilot ships in every Office license, putting AI-generated answers in front of millions of professionals every day. Customers are no longer choosing between “search Google” and “ask AI”; they are doing both, often in the same session, and they expect to find consistent answers.
That changes what SEO has to do. The fundamentals still drive Google rankings, and Google still drives the majority of buying intent traffic for almost every industry. But the same fundamentals also influence whether AI assistants can extract, summarize, and cite your content. A site that wins on traditional SEO usually has a head start on AI visibility, provided the content is structured for extraction and the schema markup is in place. A site that ignores SEO will struggle on both surfaces simultaneously.
There is also a competitive timing argument. Most brands have not invested seriously in AI visibility yet. The window to establish authority, citations, and entity signals before competitors flood the channel is open right now. Brands that move now will compound for years. Brands that wait will spend the next decade trying to displace incumbents who got there first. The case studies on this site are real examples of that compounding: Vertical Institute in Singapore went from Domain Authority 15 to 33 with 30 keywords ranking number one and 1.5 million SGD in revenue contribution over seven months. Natures Colours in Australia grew organic traffic by 823 percent. Docs Medical in the United States nearly quadrupled monthly organic sessions. None of those wins came from a tactical hack; all of them came from disciplined fundamentals applied consistently.
Every SEO engagement covers the full stack.
Some SEO consultants only cover technical work, leaving you to find a content team. Others only cover content, leaving you to find a developer. We cover the full stack so the work compounds correctly: technical foundations support on-page optimization, on-page optimization supports content depth, content depth earns authority signals, and authority signals lift the entire site. Here is what every engagement includes.
- Comprehensive technical SEO audit covering crawl, indexation, schema, Core Web Vitals, JavaScript rendering, and performance
- On-page SEO across title tags, meta descriptions, headings, internal linking, content depth, and image optimization
- Keyword and topic research mapped to search intent and to the user journey, including AI search overlap analysis
- Content briefs and an editorial calendar tied to revenue goals, not just rankings
- Schema markup, structured data in JSON-LD, for products, articles, FAQs, breadcrumbs, organizations, services, and local business
- Site architecture review with internal linking strategy and topic cluster planning
- Off-page strategy through digital PR, niche edits where appropriate, and the Exact Match Domain approach when warranted
- Local SEO setup for businesses with physical locations, including Google Business Profile and Philippine and global citation building
- Search Console and Looker Studio dashboards that you and your team can actually read
- Weekly written updates and a quarterly strategy review tied to business outcomes
A clear, three-step engagement.
No black-box deliverables, no vague timelines, no surprise scope changes. Every engagement follows the same disciplined sequence so you know what is happening at every stage.
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Audit and baseline
A full snapshot of where you stand today. We crawl, index, score content, audit links, run performance benchmarks, and check AI visibility for priority queries. You get an honest assessment of what is working, what is broken, and what would move the needle fastest. This typically runs two to three weeks.
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Strategy and roadmap
A prioritized quarter-by-quarter plan tied to revenue goals, not vanity metrics. You see exactly which fixes, which content, and which authority work happen in which order, and why. Every recommendation is scored on effort and impact so your team can sequence the work even if priorities shift mid-engagement.
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Execute and review
We ship, measure, and refine. Weekly written updates land in your inbox or Slack, a live Looker Studio dashboard tracks the metrics that matter, and a quarterly review session covers wins, losses, and what to double down on. If something is not working, we adjust quickly rather than burning quarters on the wrong priority.
Who this work fits, and who it does not.
This SEO program is built for established businesses that already have product-market fit and want a defensible long-term acquisition channel. The clients who get the most value are typically founders or marketing leads at brands generating at least $10,000 USD in monthly revenue, with a sales cycle that values qualified inbound leads, and with the patience to invest in a six to twelve month horizon. Industries where the work compounds fastest include education, healthcare, professional services, B2B SaaS, premium e-commerce, and local services with strong unit economics.
It is also a good fit for agencies and in-house marketing teams who need a senior SEO partner on retainer. Many of our long-term engagements are with marketing teams that handle ads, social, and content in-house and need someone to own the organic search and AI visibility layer end to end.
It is the wrong fit for two situations. The first is brand-new businesses without product-market fit, where SEO timelines do not match the speed of iteration required. The second is brands looking for a quick fix or a guaranteed-rankings promise, where any consultant willing to make those promises will eventually damage the site. If either describes you, we will say so on the discovery call and recommend a better path.
Services start at $499 USD per month.
Identical pricing across every service. No tiered upsells, no hidden fees, no surprise contract terms.
Choose your commitment.
To ensure measurable results and protect your investment, we require a minimum commitment period. There is no month-to-month option.
Established businesses
Recommended for established businesses targeting competitive keywords with a clear growth target.
Best value, maximum ROI
Full campaign lifecycle, locked-in monthly rate, deepest results. Recommended for long-term partners.
We onboard a maximum of 5 clients per service category at a time.
Currently Active Clients
We limit to 5 per service to protect result quality. Available slots open as engagements complete or graduate to in-house.
| Slot | Industry / Niche | Service | Status | Start Date |
|---|---|---|---|---|
| 1 | Vertical Institute (Education, Singapore) | Active retainer | Active | April 2022 |
| 2 | Open | Available | Available | Apply Now |
| 3 | Open | Available | Available | Apply Now |
| 4 | Open | Available | Available | Apply Now |
| 5 | Open | Available | Available | Apply Now |
We do not accept two clients from the same industry for the same service. This protects your competitive advantage.
Common SEO questions.
How long until SEO actually moves the needle?
Quick wins from technical fixes, on-page improvements, schema markup, and internal linking often show measurable improvement in two to six weeks. Google was already willing to rank you; it just could not read you correctly. Sustained content authority and link equity usually take three to six months of consistent work. Highly competitive niches such as finance, insurance, and "best of" comparison content sometimes take nine to twelve months to crack the top page. We set realistic expectations on the discovery call based on your specific niche, current state, and budget, so there are no surprises three months in.
Do you guarantee number one rankings or specific traffic numbers?
No, and you should be skeptical of anyone who does. Google explicitly prohibits guaranteeing rankings, and any consultant who promises a specific position is either lying or planning to hit it through tactics that will eventually get your site penalized. What we do guarantee is senior-level work, transparent reporting, defensible strategy, and weekly updates. Rankings, traffic, and revenue follow when those four are in place. The case studies on this site are the receipts.
How much does SEO cost in the Philippines and how does that compare globally?
All services start at $499 USD per month with a one-time $20 admin fee that is fully deductible from the first month invoice. The $20 admin fee is non-refundable. Minimum commitment is 3 months; 6-month and 12-month plans are available. We onboard a maximum of 5 clients per service category at a time. See the Hire Me page for full details.
Do I need a content team to work with you?
Not necessarily. We can produce content end to end, including research, briefs, drafts, edits, and schema. We can also work alongside your existing content team by providing briefs they execute, or train your team to execute against our strategy independently. The right setup depends on your budget and how much in-house capacity you already have. Most engagements end up with a hybrid model where we own strategy and high-priority pieces while your team handles bulk execution.
Do you also handle AI SEO and visibility in ChatGPT and Perplexity?
Yes. The traditional SEO program includes AI visibility checks for priority queries as part of the audit. For brands that want focused AI optimization work, we offer dedicated services in AI SEO, GEO, AEO, and LLM SEO. Most clients now bundle classic SEO with at least one of the AI disciplines because customers switch between Google and AI assistants mid-research. The bundle is cheaper than buying them separately and the work compounds.
Do you build links, and are they safe?
Yes, and yes. The off-page strategy is white hat. It includes digital PR placements, niche edits on legitimate publications where appropriate, and an Exact Match Domain approach where we acquire and develop real domains rather than running spam outreach. We do not use private blog networks, link schemes, public marketplace link buying, or AI-generated guest posts. Every link is meant to survive manual review.
Will SEO survive AI search?
Yes, but the meaning of the "S" is broadening. The fundamentals such as a crawlable site, structured content, depth, authority, and schema are exactly what AI assistants need too. SEO and AI SEO are not separate disciplines that will replace each other; they are complementary surfaces for the same underlying content quality. The brands that win in 2026 and beyond do both.
What kind of reporting will I get?
Three layers. First, weekly written updates in Slack or email summarizing what shipped, what moved, and what is next. Second, a live Looker Studio dashboard combining Google Analytics, Search Console, and rank-tracking data, accessible to your whole team. Third, a monthly review document and a quarterly strategic review covering wins, losses, what to double down on, and what to cut. Reports tie back to revenue wherever the tracking allows.