Resources
Glossary
Plain-English definitions of SEO, AI SEO, GEO, AEO, LLM SEO, and the disciplines covered on this site.
Glossary expanding.
- SEO
- Search Engine Optimization. The discipline of earning organic visibility on Google, Bing, and AI search.
- AI SEO
- Optimizing a brand to be cited and recommended by AI assistants such as ChatGPT, Perplexity, Gemini, and Copilot.
- GEO
- Generative Engine Optimization. Optimizing content to be quoted in synthesized answers from generative engines.
- AEO
- Answer Engine Optimization. Winning featured snippets, voice answers, AI Overviews, and zero-click query positions.
- LLM SEO
- Large Language Model SEO. Becoming a trusted retrieval source for the underlying LLMs powering AI assistants.
- GBP
- Google Business Profile, formerly Google My Business. The Google product that powers map pack rankings.
- Core Web Vitals
- Google's three page-experience metrics: LCP (largest contentful paint), INP (interaction to next paint), and CLS (cumulative layout shift).