Testing your industry
Ideal for new clients exploring what SEO can do for their sector. Lower commitment, faster decision.
Web Development
Web development built for performance, SEO, and AI visibility.
Hand-coded HTML/CSS/JS sites or CMS development across WordPress, Shopify, BigCommerce, Magento, Squarespace, Wix, Umbraco, and Duda. Fast Core Web Vitals, semantic structure, and schema baked in from day one.
Most websites are built badly because the dev didn't think about SEO. Mine aren't.
The pattern I see on most sites I'm asked to fix: the design was good, the dev took it literally, and SEO got ignored. The result is a site that looks fine but performs badly — slow Core Web Vitals because every page ships 800KB of JavaScript, no schema markup because nobody specified it, semantic HTML traded for divs because the developer didn't know the difference, no thought given to how AI assistants will parse the content, and a redirect map that lost 30% of organic traffic during the migration.
Web development done right starts with the SEO and conversion plan, not the visual design. Semantic HTML5 (header, nav, main, article, section, footer) so structure is machine-readable. Schema markup planned per template type, not bolted on afterwards. Core Web Vitals optimised from the first commit — image strategy, JS budget, font loading, render-blocking resources. AI visibility considered alongside human readability. Mobile-first responsive design with proper touch targets. Accessibility (WCAG 2.2 AA) baked in.
I work in two modes. Hand-coded: pure HTML/CSS/JS sites — fast, lightweight, no CMS overhead, perfect for marketing sites and brand sites where content doesn't change daily. This site is hand-coded. CMS: WordPress, Shopify, BigCommerce, Magento, Squarespace, Wix, Umbraco, Duda — when you need editorial workflow, ecommerce, or your team needs to update content without dev. Both modes get the same SEO discipline.
Web development deliverables.
- Semantic HTML5 with proper heading hierarchy and landmark elements
- Schema markup (JSON-LD) per template — Organization, LocalBusiness, Article, Product, Service, FAQ, Breadcrumb
- Core Web Vitals optimisation — LCP, INP, CLS targeted at "Good" thresholds out of the box
- Mobile-first responsive design at 375px / 768px / 1280px breakpoints
- Accessibility — WCAG 2.2 AA targets, keyboard navigation, focus states, ARIA where needed
- Image strategy — modern formats (WebP/AVIF), lazy loading, proper alt text, responsive srcsets
- SEO foundation — clean URLs, canonical tags, robots.txt, sitemap.xml, hreflang if multi-region
- Analytics setup — GA4, Search Console, Looker Studio dashboard, optional event tracking
- Form integration — Formspree, Netlify Forms, custom backends, or CMS-native
- Deployment — GitHub + Hostinger, Netlify, Cloudflare Pages, Vercel, or your preferred host
- SSL, DNS, redirects configured properly
- Documentation — handover doc covering how to update content, deploy changes, and where everything lives
Services start at $499 USD per month.
Identical pricing across every service. No tiered upsells, no hidden fees, no surprise contract terms.
Starting price
$499 USD / month
Our $499/month plans cover 15 to 20 hours of dedicated work per month.
Choose your commitment.
To ensure measurable results and protect your investment, we require a minimum commitment period. There is no month-to-month option.
Established businesses
Recommended for established businesses targeting competitive keywords with a clear growth target.
Best value, maximum ROI
Full campaign lifecycle, locked-in monthly rate, deepest results. Recommended for long-term partners.
We onboard a maximum of 5 clients per service category at a time.
Currently Active Clients
We limit to 5 per service to protect result quality. Available slots open as engagements complete or graduate to in-house.
| Slot | Industry / Niche | Service | Status | Start Date |
|---|---|---|---|---|
| 1 | Vertical Institute (Education, Singapore) | Active retainer | Active | April 2022 |
| 2 | Open | Available | Available | Apply Now |
| 3 | Open | Available | Available | Apply Now |
| 4 | Open | Available | Available | Apply Now |
| 5 | Open | Available | Available | Apply Now |
We do not accept two clients from the same industry for the same service. This protects your competitive advantage.
Common web development questions.
Should I build on WordPress, Shopify, or hand-code?
Depends on what you're building. Brand/marketing sites that don't change daily — hand-code, every time (faster, leaner, more SEO-friendly, lower hosting cost). Content-heavy sites with non-technical editors — WordPress with a lightweight theme like GeneratePress or Kadence. Ecommerce — Shopify for SMBs and DTC brands, Magento or BigCommerce for larger catalogues with complex needs. Don't over-engineer the platform decision — most sites can succeed on most platforms if built well.
Can you migrate my existing site to a new platform?
Yes — and migrations are one of the highest-stakes web projects. A bad migration erases years of SEO equity in a week. The playbook: pre-migration audit, complete URL redirect map, staging validation, launch monitoring, post-launch fixes within 48 hours, and a 90-day stability review. Don't migrate without one.
My site is slow — can you fix it without rebuilding?
Almost always yes. Most performance issues come from a few high-impact culprits: oversized images, render-blocking JS, bloated themes/plugins (on CMS), no caching, no CDN. Performance optimisation as a one-off project usually moves Core Web Vitals from "Poor" to "Good" without touching the underlying CMS. See Performance Optimisation.
Do you handle hosting setup?
Yes — across Hostinger (popular in PH for the price), Netlify, Cloudflare Pages, Vercel, AWS, Google Cloud, and traditional shared hosting. I'll recommend the right host for your stack and traffic, configure DNS, SSL, redirects, and CDN, and document everything for handover.
What about ongoing maintenance after launch?
Optional. I offer post-launch maintenance as a separate retainer covering CMS/plugin updates, security patches, performance monitoring, broken link checks, schema validation, and emergency fixes. Or you can take the site in-house — I'll document everything so your team can run it.
Do you do custom features or just standard sites?
Both. For custom features (calculators, search, member areas, integrations), I'll either build them with vanilla JavaScript or, for larger features, use a lightweight framework as needed. I avoid heavy frameworks (React/Vue/Angular) for marketing sites where they aren't needed — JS bloat hurts SEO and Core Web Vitals.
How long does a build take?
Small business marketing site (8–12 pages, hand-coded or simple WordPress): 2–4 weeks dev. Medium marketing site or simple Shopify store: 4–8 weeks. Complex Magento or BigCommerce ecommerce: 8–16 weeks. Custom features add time scoped per feature.
How much does development cost?
All services start at $499 USD per month with a one-time $20 admin fee that is fully deductible from the first month invoice. The $20 admin fee is non-refundable. Minimum commitment is 3 months; 6-month and 12-month plans are available. We onboard a maximum of 5 clients per service category at a time. See the Hire Me page for full details.