Testing your industry
Ideal for new clients exploring what SEO can do for their sector. Lower commitment, faster decision.
Generative Engine Optimization
GEO — Generative Engine Optimization.
Optimise your brand for the generative answer surface — ChatGPT, Perplexity, Gemini, Microsoft Copilot, and Claude — through structured content, citations, and authority signals built specifically for how generative engines synthesize responses.
Generative engines don't rank pages — they synthesise answers.
The fundamental shift from traditional SEO to GEO is this: search engines used to return a list of pages and let you decide. Generative engines now read the pages, weigh them against each other, synthesise an answer, and present that answer with a few citations. The "result" is the generated text — not the pages it came from. Which means the optimisation game changed: you're no longer just trying to rank a page; you're trying to be the source the engine quotes when it builds the answer.
That requires a different toolkit. Generative engines reward content that's structured for extraction (clear claims, evidence pairs, definition blocks, original data), authoritative on its claimed topic (cited by other reputable sources, with deep on-site coverage of related subtopics), and trustworthy as an entity (a real organisation or person with verifiable credentials, presence across the open web, and consistent identity). GEO is the discipline of building all three.
Practically, GEO sits between AI SEO (the broader umbrella) and AEO (specifically targeting answer surfaces). Most of my GEO engagements are part of an integrated Authority Build package alongside AEO and LLM SEO, because the underlying signals overlap and it's cheaper to optimise once than three separate times.
GEO deliverables.
- Generative engine baseline — current visibility in ChatGPT, Perplexity, Gemini, Copilot for priority queries
- Content restructuring for synthesis-friendly extraction (claims, evidence, structured FAQs)
- Original data and proprietary research packaging — turning internal stats into citation-magnets
- Entity strengthening — Wikipedia, Wikidata, sameAs links, and consistent NAP across the web
- Schema markup tuned for generative parsing: Article, Person, Organization, ProfessionalService, Service
- Citation reciprocity — being cited by sites that themselves get cited (the network effect that powers retrieval)
- Generative answer testing via direct prompt experiments to validate optimisation results
- Quarterly model behaviour reviews as engines update retrieval and synthesis behaviour
Services start at $499 USD per month.
Identical pricing across every service. No tiered upsells, no hidden fees, no surprise contract terms.
Starting price
$499 USD / month
Our $499/month plans cover 15 to 20 hours of dedicated work per month.
Choose your commitment.
To ensure measurable results and protect your investment, we require a minimum commitment period. There is no month-to-month option.
Established businesses
Recommended for established businesses targeting competitive keywords with a clear growth target.
Best value, maximum ROI
Full campaign lifecycle, locked-in monthly rate, deepest results. Recommended for long-term partners.
We onboard a maximum of 5 clients per service category at a time.
Currently Active Clients
We limit to 5 per service to protect result quality. Available slots open as engagements complete or graduate to in-house.
| Slot | Industry / Niche | Service | Status | Start Date |
|---|---|---|---|---|
| 1 | Vertical Institute (Education, Singapore) | Active retainer | Active | April 2022 |
| 2 | Open | Available | Available | Apply Now |
| 3 | Open | Available | Available | Apply Now |
| 4 | Open | Available | Available | Apply Now |
| 5 | Open | Available | Available | Apply Now |
We do not accept two clients from the same industry for the same service. This protects your competitive advantage.
Common GEO questions.
What's the difference between GEO and AEO?
GEO (Generative Engine Optimization) focuses on becoming the source generative engines synthesise from when answering complex queries. AEO (Answer Engine Optimization) focuses on winning specific answer formats — featured snippets, "People Also Ask," voice answers, AI Overviews. They overlap heavily but optimise for slightly different output formats. Most clients bundle them together because the underlying work is similar.
Does GEO replace traditional SEO?
No, it complements it. Traditional SEO still drives the bulk of buying-intent traffic (people clicking through to evaluate before purchasing). GEO ensures you're in the consideration set when AI assistants generate answers. The brands winning in 2026 do both — and the work compounds, since the signals that earn AI citations also tend to help traditional rankings.
How do you measure GEO success?
Citation rate (how often you're cited in generative responses for priority queries), citation position (primary source vs secondary vs footnote), share of voice vs competitors in the same answer set, and downstream traffic (referrals from chatgpt.com, perplexity.ai, gemini.google.com showing up in GA4). Tools like Profound and Otterly automate the citation tracking; GA4 covers traffic.
Is GEO just AI SEO with a different name?
There's overlap, but GEO is a more specific subset focused on generative answer surfaces. AI SEO is the umbrella covering everything related to AI visibility — including general LLM training data positioning, Reddit strategy, and broader entity work. GEO zeroes in on optimising for the moment a generative engine synthesises an answer.
What kind of content gets cited most?
Original research and proprietary data (you can be the only source). Definitive guides on narrow topics (you become the canonical reference). Strong opinion pieces with named authors (LLMs reward identifiable expertise). Well-structured FAQ content. Content that other reputable sites cite (which signals credibility back to the model). Generic "ultimate guide" content with no original substance gets cited less than people expect.
How long until GEO drives measurable results?
Schema and structural changes can move citations within 2–6 weeks as engines re-crawl. Authority and entity work take 2–4 months to show in citation patterns. Wikipedia/Wikidata work is the longest tail (3–6 months) but the most durable. Plan for a 90-day evaluation window minimum.
Can my brand still get cited if I'm new and have no authority yet?
Yes — this is actually the best window for new brands. Generative engines often reward original perspective and depth over raw domain authority. A new brand with genuinely original research, clear opinions, and citation hygiene can outperform established competitors that publish generic content. Don't wait until you're "established" to start.
How is GEO priced?
All services start at $499 USD per month with a one-time $20 admin fee that is fully deductible from the first month invoice. The $20 admin fee is non-refundable. Minimum commitment is 3 months; 6-month and 12-month plans are available. We onboard a maximum of 5 clients per service category at a time. See the Hire Me page for full details.