Testing your industry
Ideal for new clients exploring what SEO can do for their sector. Lower commitment, faster decision.
Content Audit
Content audit — every URL scored, classified, and assigned an action.
Most sites have too much content, not too little. The content audit identifies what to keep, expand, prune, or merge — so the content you do invest in actually performs.
The Helpful Content System rewards quality over volume.
Google's Helpful Content System looks at the entire site, not just individual pages. A site with 200 thin or AI-generated articles can drag down even the strong content. The fix isn't more content — it's pruning the dead weight, expanding the underperformers with potential, and merging duplicates. After a proper content audit most clients delete or 301-redirect 20–40% of their pages, and rankings improve site-wide as a result.
This audit is essential before three scenarios: (1) you're planning a major content investment and want to make sure you're not building on a weak foundation; (2) you're recovering from a Helpful Content Update or Core Update; (3) you're migrating or replatforming and need to decide what carries over. It's also genuinely useful as a routine 12–18 month review — internal teams build blind spots about their own content.
Content audit deliverables.
- Full URL inventory — every page on your site, mapped to topic clusters
- Performance scoring — traffic, rankings, conversions, engagement, AI citations per URL
- Quality scoring — depth, originality, search-intent match, E-E-A-T signals, schema
- Keep / Expand / Prune / Merge classification — every URL tagged with a clear next action
- Topic cluster gaps — what subtopics are missing in clusters where you have authority
- Cannibalisation analysis — which pages are competing for the same query
- Internal linking opportunities — high-authority pages that should be linking down
- Redirect plan for pruned pages — preserving link equity, avoiding 404 traffic loss
- Editorial roadmap — prioritised expansion list with content briefs for top opportunities
- 60-min walkthrough call
Services start at $499 USD per month.
Identical pricing across every service. No tiered upsells, no hidden fees, no surprise contract terms.
Starting price
$499 USD / month
Our $499/month plans cover 15 to 20 hours of dedicated work per month.
Choose your commitment.
To ensure measurable results and protect your investment, we require a minimum commitment period. There is no month-to-month option.
Established businesses
Recommended for established businesses targeting competitive keywords with a clear growth target.
Best value, maximum ROI
Full campaign lifecycle, locked-in monthly rate, deepest results. Recommended for long-term partners.
We onboard a maximum of 5 clients per service category at a time.
Currently Active Clients
We limit to 5 per service to protect result quality. Available slots open as engagements complete or graduate to in-house.
| Slot | Industry / Niche | Service | Status | Start Date |
|---|---|---|---|---|
| 1 | Vertical Institute (Education, Singapore) | Active retainer | Active | April 2022 |
| 2 | Open | Available | Available | Apply Now |
| 3 | Open | Available | Available | Apply Now |
| 4 | Open | Available | Available | Apply Now |
| 5 | Open | Available | Available | Apply Now |
We do not accept two clients from the same industry for the same service. This protects your competitive advantage.
Common content audit questions.
How much does the content audit cost?
All services start at $499 USD per month with a one-time $20 admin fee that is fully deductible from the first month invoice. The $20 admin fee is non-refundable. Minimum commitment is 3 months; 6-month and 12-month plans are available. We onboard a maximum of 5 clients per service category at a time. See the Hire Me page for full details.
Do I really need to delete content? Won't that hurt rankings?
Counter-intuitively, deleting weak content usually helps overall site rankings — that's why pruning is a recovery strategy after Helpful Content Updates. Pages with no traffic, thin content, or duplicate intent dilute your topic authority and waste crawl budget. The pages I recommend deleting are usually the ones already invisible to users — pruning them properly (with 301 redirects to the closest relevant page) preserves link equity and refocuses Google on your real content.
Can you audit content not on my main site (e.g., Medium, LinkedIn articles)?
For SEO purposes, no — content on third-party domains (Medium, LinkedIn, Substack) doesn't help your domain's rankings. The audit focuses on what you own. I can advise on content distribution strategy as part of broader engagements.
What if I have AI-generated content from previous campaigns?
Honest assessment: most thin AI content needs to be pruned or substantially rewritten. Pages that are clearly AI-generated and add no original value typically rank poorly anyway. The audit will flag them with a recommendation (delete, redirect, or rewrite based on whether the underlying topic is worth keeping).
How big a site is too big for this audit?
Up to ~5,000 URLs fits comfortably in a standard engagement. Beyond that, we either sample (audit a representative subset) or run a multi-phase project (audit by section). News sites and large ecommerce catalogues use sampling.
Do you cover Tagalog/Taglish content?
Yes for English and Taglish content. For pure Tagalog content I work with a Filipino editor for the depth/originality scoring component. PH content has its own quality patterns that international auditors miss.