AI tools describe my competitor accurately but get my business completely wrong.
AI models build summaries from the data they can find. If your data is thin or inconsistent, the summary will be too.
When someone asks an AI tool about your industry in Makati, the AI writes a summary and picks who to recommend. Generative Engine Optimization ensures that summary is accurate, favourable, and points to your business — not your competitor's. I do this with senior, hands-on consulting.
Generative AI is rewriting how customers discover businesses. If any of these resonate, your brand narrative is being written without you.
AI tools describe my competitor accurately but get my business completely wrong.
AI models build summaries from the data they can find. If your data is thin or inconsistent, the summary will be too.
Google's AI Overview summarizes my industry but never mentions my brand.
AI Overviews cite the sources they trust most. GEO builds the authority and structure that earns that citation.
I have no idea what AI tools are telling potential customers about my business.
Most Makati business owners have never checked. The first step in GEO is auditing what AI currently says — and it is often nothing, or worse, incorrect.
My marketing team does not know how to optimise for AI-generated results.
GEO is a new discipline. Most marketing teams and agencies have not retooled for it. A specialist bridges that gap immediately.
When a journalist writes a feature on Makati's best law firms or top restaurants in Legaspi Village, they pull from the sources they trust — established reputations, published expertise, clear positioning. If your firm has none of those signals, you are not in the article.
Generative AI works the same way. When someone asks ChatGPT or Google's AI Overview about your industry in Makati, the AI writes a summary from the sources it trusts. GEO is the work that ensures those sources include your business — through structured data, consistent entity signals, authoritative content, and the kind of topical depth that makes AI models treat you as a credible source worth citing and recommending.
Done right, you control the AI narrative. Done wrong, a competitor controls it for you.
For a deeper look at the fundamentals, read my guide to using Google Trends — or see Google's helpful content guidelines for the official reference.
No tiered upsells. Every engagement gets the full generative engine optimization stack.
I test what every major AI tool currently says about your Makati business — ChatGPT, Perplexity, Gemini, Copilot, and Google AI Overviews. You see exactly how AI frames your brand today.
Structured data, schema markup, and cross-platform entity signals engineered so AI models understand your brand identity, services, location, and expertise with precision.
Content written specifically to shape how AI summarizes your brand — definitive statements, expert positioning, and topical authority that gives AI models clear, favourable material to draw from.
Building the backlink profile, brand mentions, and third-party references that AI models use to validate credibility. This is the authority layer that makes AI trust your content enough to cite it. Pair this with LLM SEO for maximum impact.
Ongoing tracking of your AI narrative across all major models. AI summaries change as models retrain — continuous monitoring catches narrative drift and factual errors before they compound.
GEO amplifies Google SEO and vice versa. Every engagement includes the technical and on-page SEO work that keeps your Google rankings strong while building your generative AI presence.
Makati is where the Philippines does business. The Ayala CBD, Salcedo and Legaspi Villages, and the growing startup ecosystem in Poblacion represent the densest concentration of high-value commercial activity in the country. The professionals, executives, and entrepreneurs in these areas are early AI adopters — they are already using generative AI tools to research services, compare providers, and make decisions.
Generative search is not replacing Google — it is adding a layer on top that captures an increasing share of discovery. Google's own AI Overviews now appear on a significant percentage of searches. The Makati businesses that shape their AI narrative now will be the default recommendations. The ones that wait will discover their AI narrative has been shaped by competitors, outdated data, or nothing at all. For more on what Google values, see Google's SEO starter guide.
I also serve businesses in Pasig and Manila, bringing the same senior-level GEO approach to every engagement across Metro Manila.
Real client testimonials and verified portfolio numbers — not stock photos with first-name fictional reviewers.
"I had a fantastic experience working with Joe! They were professional, responsive, and delivered high-quality work on time. I highly recommend them for anyone looking for reliable and skilled web developers and SEO experts."
"Joe really became my huge partner in my local business here in Wisconsin. Truly appreciate his work and support making me one of the top businesses in Green Bay for a very minimal cost."
GEO — Generative Engine Optimization — is the practice of shaping how AI engines like Google AI Overviews, ChatGPT, Perplexity, and Gemini summarize, cite, and recommend your brand. Unlike traditional SEO which targets ranked links, GEO targets the AI-generated summaries that increasingly appear before any organic result. For Makati businesses, GEO ensures you control the narrative AI tells about your brand.
AI SEO focuses broadly on getting your business visible across AI search platforms. GEO is more specific — it focuses on controlling the actual narrative and summary that generative AI produces about your brand. GEO addresses what AI says about you, how it frames your expertise, and whether it recommends you over competitors. Think of AI SEO as getting in the room, and GEO as controlling the conversation.
Yes, and this is one of GEO's most valuable applications. AI models sometimes generate incorrect, outdated, or misleading information about businesses. GEO addresses this by strengthening the correct signals — updated content, authoritative citations, consistent entity data — so AI models have accurate source material to draw from. For Makati businesses where reputation matters, GEO protects your brand narrative.
Grounded AI tools like Perplexity and Google AI Overviews can reflect changes within 4–8 weeks because they crawl the live web. ChatGPT training data updates less frequently, but its browsing mode pulls real-time data. Expect initial improvements in 4–12 weeks for live-web AI tools, and 3–6 months for training-data changes across all major models.
If your Makati clients and prospects are using AI tools to research services — and in Makati's professional market, adoption is high — then GEO is not optional, it is a competitive necessity. The brands that shape their AI narrative now will be the default recommendations when generative search becomes the primary discovery channel. See my case studies for examples of real client results.
Send the form. I will reply within 24 hours with a real audit — what AI tools currently say about your brand, where the gaps are, and whether GEO is the right move for your business right now. No long contracts, no pressure.