When someone in Salcedo Village searches "near me," three businesses appear at the top of Google Maps. If yours is not one of them, you are handing walk-in customers to a competitor who invested in local search. I fix that — with hands-on local SEO built for Makati's distinct neighborhoods.
If even one of these lands, you already know the problem. The good news is local SEO solves all four — when someone who knows the map pack actually does the work.
The new cafe down the block shows up on Google Maps but my shop that has been here for years does not.
They are not more popular. They just claimed, optimised, and actively manage their Google Business Profile. That head start can be closed in weeks, not months.
My address is listed differently on every directory and I have no idea how to fix it.
Inconsistent NAP data — name, address, phone — across the web is one of the fastest ways to tank your map pack ranking. A citation audit and cleanup fixes this systematically.
I only get traffic from people who already know my name — no one new finds me.
That means you are invisible for discovery searches — the "near me" and category queries where customers have not picked a business yet. Local SEO puts you in that decision window.
My competitor has fewer reviews but still ranks above me on the map.
The map pack does not rank by review count alone. Relevance, proximity, citation consistency, GBP completeness, and engagement signals all factor in. You are probably losing on one or two fixable dimensions.
You already know how foot traffic works in Makati. The shops at the main Greenbelt entrance get seen by everyone walking through. The boutique tucked behind the parking structure in Legaspi Village might have better products — but the foot traffic never reaches it.
Google Maps works the same way. When someone in Makati types "salon near me" or "best coffee Salcedo Village," Google pins three businesses at the top of the results. Those three get the majority of calls, directions requests, and walk-ins. Everyone else is buried below the fold where almost nobody scrolls.
Local SEO is the work that earns one of those three positions. It is not a single trick — it is a combination of a fully optimised Google Business Profile, consistent business information across every directory, a steady flow of authentic reviews, locally relevant website content, and the technical signals that tell Google exactly what you do and which Makati neighborhoods you serve. Done right, you stop being invisible to the customers already standing in your area looking for exactly what you sell.
For a deeper look at the fundamentals, read my guide to getting started with Google — or see Google's LocalBusiness structured data guide for the official reference.
No tiered upsells, no "premium" add-ons hiding the work that actually moves the needle. Every engagement gets the full local stack.
Full GBP audit and optimisation — categories, attributes, services, products, photos, posts, and Q&A. Most Makati profiles are only 40–60% complete, and that incompleteness costs map pack positions every day.
I find every existing mention of your business across directories, social profiles, and aggregator sites — then correct inconsistencies in name, address, and phone number that confuse Google and suppress your map ranking.
Targeted submissions to high-authority PH directories, niche-specific platforms, and local Makati business listings that Google trusts. No spammy bulk submissions — every citation is hand-built and verified.
A repeatable system for earning authentic Google reviews without violating guidelines — review request timing, response templates, and a feedback loop that turns happy Makati customers into public advocates. Pair this with Google Business Profile optimisation for maximum impact.
Location pages, neighborhood-specific content, LocalBusiness schema markup, and internal linking that tells Google exactly which Makati areas you serve — Ayala CBD, Poblacion, Rockwell, Salcedo, Legaspi, and beyond.
A live dashboard tracking map pack positions, GBP impressions, direction requests, phone calls, and website clicks. You see exactly how local SEO is converting searchers into customers who walk through your Makati door.
Makati is not one neighborhood. It is a patchwork of micro-economies — Ayala CBD with its corporate lunch crowd, Salcedo and Legaspi Villages with their weekend markets and residential traffic, Poblacion with its nightlife and dining scene, Rockwell Center with its high-income families, and the commercial strips along Chino Roces and Jupiter that serve a completely different customer profile. Each one generates distinct search patterns, and each one has a map pack with only three positions.
More Makati businesses are claiming and optimising their Google Business Profiles every quarter. The longer you wait, the harder and more expensive it becomes to displace a competitor who is already there, accumulating reviews, earning engagement signals, and building the citation footprint that Google uses to determine who deserves those top three slots. Local SEO compounds — the businesses that start now will be nearly impossible to unseat two years from today. For more on what Google values, see Google's Business Profile help center.
I also serve businesses in Pasig and Manila, bringing the same senior-level Local SEO approach to every engagement across Metro Manila.
Real client testimonials and verified portfolio numbers — not stock photos with first-name fictional reviewers.
"I had a fantastic experience working with Joe! They were professional, responsive, and delivered high-quality work on time. I highly recommend them for anyone looking for reliable and skilled web developers and SEO experts."
"Joe really became my huge partner in my local business here in Wisconsin. Truly appreciate his work and support making me one of the top businesses in Green Bay for a very minimal cost."
Regular SEO aims to rank your website in organic results for broad or national queries. Local SEO focuses on the Google map pack — the three pinned results that appear when someone searches with local intent, like "dentist near me" or "best restaurant Makati." It involves optimising your Google Business Profile, building consistent citations, earning reviews, and structuring your site so Google associates your business with specific Makati neighborhoods. For businesses that serve a physical area, local SEO typically delivers faster and more profitable results than traditional SEO alone.
Google Business Profile changes and citation corrections often begin moving within 4–8 weeks. Consistent local SEO work typically lands a map pack position within 2–4 months for moderately competitive Makati niches. Highly competitive categories like real estate, dental, or legal in the Ayala CBD may take 4–6 months. I set honest timelines on the discovery call and refuse the engagement if the goal is unrealistic for the budget.
Google requires either a physical storefront or a defined service area. You do not need a prestigious Ayala CBD address, but you do need a real, verifiable location in or near Makati — not a virtual office or PO box. Service-area businesses can hide their address while still ranking for Makati searches. I audit your eligibility on the first call so we never waste effort on a profile Google will eventually suspend.
Reviews are one of the top three ranking factors for the local map pack. Both quantity and recency matter — Google wants a steady stream, not a burst followed by silence. Reviews that mention specific services and Makati locations carry more weight than generic five-star ratings. I build a sustainable review strategy for every engagement that earns authentic reviews consistently without violating guidelines.
A local citation is any online mention of your business name, address, and phone number. They appear in directories like Google, Facebook, Yelp, Yellow Pages Philippines, and niche-specific sites. Consistent citations tell Google your business is real and located where you say it is. Inconsistent citations confuse Google and hurt your map ranking. I audit every existing citation, correct errors, and build new ones on the directories that move rankings in the Philippine market. See my case studies for examples of real client results.
Send the form. I will reply within 24 hours with a real local SEO audit — your Google Business Profile health, citation consistency, review velocity, and whether you have a realistic path to the map pack for your category and Makati neighborhood. No long contracts, no pressure, and the honest answer is sometimes "your profile is not eligible, but here is what to do instead."