The new restaurant in Salcedo Village outranks me — and I have been on Ayala Avenue for a decade.
They are not better. They are just easier for Google to find. That gap closes faster than you think.
If your competitors are showing up on Google before you do, every click they win is a Makati customer you have already paid to lose. I fix that — with a senior, hands-on engagement serving the Ayala business district, not a templated agency package.
If even one of these lands, you already know the problem. The good news is these are the exact things SEO is built to solve — when it is done by someone who actually does the work.
The new restaurant in Salcedo Village outranks me — and I have been on Ayala Avenue for a decade.
They are not better. They are just easier for Google to find. That gap closes faster than you think.
I paid for ads but the moment I stop, the leads stop.
Google Ads is rented traffic. SEO is an owned asset that keeps producing inquiries long after the work is done.
My website looks great but Google does not send me anyone.
A beautiful site that crawlers cannot read is invisible. Most "design-first" sites have crawl, schema, or content gaps no one ever audited.
I do not even know if my SEO is working or not.
If your consultant cannot show you weekly progress in writing and a live dashboard, you do not have an SEO consultant — you have a monthly invoice.
You already know how this works in real life. The billboard at the corner of Ayala and Makati Avenue gets seen by tens of thousands of professionals every day. The poster tucked inside a side-street lobby in Legaspi Village might be sharper and cheaper — but the foot traffic is not there.
Google works the same way. Search engine optimisation is the work that moves your Makati business from a hidden URL nobody finds to the page-one position where customers are already typing "best [your service] near me" with their phone in hand. It is not magic. It is a stack of fundamentals — a site Google can crawl cleanly, content that answers real questions, a Google Business Profile claimed and optimised, schema markup that tells AI tools who you are, and authority signals that earn trust over time.
Done right, you stop paying for every click. Done wrong, you waste twelve months and end up where you started.
For a deeper look at the fundamentals, read my guide to what SEO actually is — or see Google's own SEO starter guide for the official reference.
No tiered upsells, no "premium" packages with the same deliverables and a higher price. Every engagement gets the full stack.
Full technical audit and fixes — crawl, indexation, schema, Core Web Vitals, mobile rendering. Most Makati businesses are losing rankings to fixable bugs no one ever audited.
On-page optimisation tied to real local intent — title tags, headings, internal linking, content depth that matches what your customers type, including English-Tagalog code-switching.
Full local SEO setup — GBP optimisation, citation building across PH directories, review strategy, and category tuning so you show up in the three-pack.
SEO copywriting, content briefs, and an editorial calendar tied to revenue — not vanity rankings. Built to be cited by ChatGPT, Perplexity, and Gemini, not just to rank on Google. Pair this with a full SEO audit for maximum impact.
Digital PR, niche edits where appropriate, and an Exact Match Domain approach when warranted. No PBNs, no link schemes, no AI-spam. Every link is meant to survive manual review.
Weekly written updates, a live Looker Studio dashboard, and a quarterly strategic review tied to revenue. If you cannot answer "is SEO working" in 30 seconds, the reporting is broken.
Makati City is the financial capital of the Philippines. The Ayala CBD houses the densest concentration of corporate headquarters, banks, and multinational offices in the country. Salcedo and Legaspi Villages draw weekend markets and daily foot traffic from hundreds of thousands of professionals. Poblacion has become one of Metro Manila's most-searched dining and nightlife destinations. The buying power and the search volume are both here — the question is whether your business shows up when a customer searches.
Roughly 46% of all Google queries have local intent, and the share is even higher in mobile-dominant markets like the Philippines, where most searches happen on a phone within walking distance of the result. Google's local pack — the three businesses pinned at the top of the map — captures the majority of those clicks. Everyone else competes for scraps. The brands that invest in SEO Makati now compound for years. The brands that wait spend the next decade trying to displace them. For more on what Google values, see Google's helpful content guidelines.
I also serve businesses in Pasig and Manila, bringing the same senior-level SEO approach to every engagement across Metro Manila.
Real client testimonials and verified portfolio numbers — not stock photos with first-name fictional reviewers.
"I had a fantastic experience working with Joe! They were professional, responsive, and delivered high-quality work on time. I highly recommend them for anyone looking for reliable and skilled web developers and SEO experts."
"Joe really became my huge partner in my local business here in Wisconsin. Truly appreciate his work and support making me one of the top businesses in Green Bay for a very minimal cost."
Senior SEO in the Philippines typically runs from PHP 25,000 to PHP 80,000 per month, depending on scope. My plans start at $499 USD per month with a one-time $20 admin fee that is fully deductible from the first invoice. For a Makati small business, SEO is worth it if your average customer brings in at least PHP 5,000–10,000 in lifetime value — at that point, just one or two new monthly customers from organic search pays for the engagement. If your margins are thinner than that, Google Ads or focused local SEO on a smaller scope is a better starting point.
Technical and on-page wins often show measurable improvement within 2–6 weeks. Local SEO and Google Business Profile changes often move within 4–12 weeks because the map pack is more responsive than the regular SERPs. Sustainable rankings for competitive Makati keywords typically take 3–6 months of consistent work. I tell every Makati client honestly on the discovery call whether their goals are realistic for their timeline and budget — and refuse the engagement when they are not.
Google Ads is rented attention — you pay every time someone clicks, and the moment you stop the budget, the leads stop. SEO is an asset — you invest in technical health, content, and authority, and the rankings keep delivering customers long after the initial work is done. For most Makati businesses, the right answer is both: ads to capture demand today, SEO to compound traffic over the next 12–24 months. If forced to pick one, SEO wins for businesses with patience and Google Ads wins for businesses that need leads this week.
You can do basic SEO yourself — write good content, claim your Google Business Profile, fix obvious technical issues. What you usually cannot do alone is technical SEO at scale, schema markup, content strategy tied to revenue, AI search visibility, and authority building. Most Makati business owners burn 6–12 months trying DIY, then hire a consultant anyway. If your time is worth more than PHP 1,500 per hour, hiring a senior consultant pays for itself.
Three things to demand: weekly written updates that say what shipped this week, a live Looker Studio dashboard you can open any time without asking, and monthly reviews that tie progress back to revenue — not vanity rankings. If your current consultant cannot produce all three, they are not doing the work. Every engagement I run includes all three by default, plus a quarterly strategic review covering wins, losses, and what to double down on. See my case studies for examples of real client results.
Send the form. I will reply within 24 hours with a real audit of your site — what is broken, what is fixable in 30 days, and whether SEO is even the right move for your business right now. No long contracts, no pressure, and the honest answer is sometimes "no, but here is who can help."